My background is vast and interesting. In retrospect it turns out that I was amongst the few people who helped pioneer the growth of the bodybuilding and fitness model niche culture and industry. My husband was alongside me. In fact, it was his business venture, and his vision that it stemmed from, which I joined in on. In fact, we started working together after our 1st date. Within 6 months we were engaged.
My favourite part was being able to provide incentive for people to train naturally. Prior to us there were no even-playing field shows for those who chose to go the natural route. Over about a 15 year period, we provided pathways and platforms for thousands of people in the form of TV shows, magazine covers, feature articles, international stages, and media covered events. One of our TV shows, on TSN, was so successful that it was used as counter programming during prime time. So even when it wasn’t scheduled to run, Jeff and I would catch it at a restaurant or bar. That was definitely a highlight for me. I wasn’t even on it. Just our athletes were.
Who were our athletes? People from all backgrounds, experience levels, age groups and ethnicities… These are individuals who successfully transformed into bodybuilders, models and athletes. The amount of dedication that takes is honourable. Many went on to become today’s top influencers, cover models, sponsored athletes, world champions and stars.
Our grand finale event, FAME: Fitness And Model Expo, became a destination event for the fitness and wellness industry, attracting enthusiasts from around the world. At its peak it became the world’s largest fitness consumer show at the time.
Through the process we came to the realization that looking like a superhero didn't always mean feeling like one, or being mentally, emotionally, spiritually or even nutritionally sound. For a lot of athletes, taking charge of their appearance was just a great first step.
Being solution-minded, and gifted with vision for certain things, I had a “download” where I understood in an instant what we were meant to do in order to course correct. This was in 2008 I knew it would require a hiatus from the industry and a lot of learning. What I did not anticipate was that it would take about a decade to compile and implement.
We had immersed ourselves in education and getting to understand the inner workings of the empowerment space. We studied the behind-the-scenes of the networking industry and learned how to create empowering environments supporting both leaders and fans. It seems like we learned it pretty well. Within the two companies we studied, we ended up being Canada’s top. As a result we were invited to speak on stages across North America and were featured in Prosper magazine.
Moving on from there we took our skills to became life coaches and metaphysical ministers.
We tested the Rethink FiT concept in Florida. At that time we focused on the ”I AM BodyPROUD!” aspect of it. We even had a special “full of love” handshake. It actually makes a heart. At the
BodyPROUD Showcase held in Florida, fitness models and bodybuilding professionals from around the world stepped on stage sharing their stories of obstacles, transformation and triumph. Tears were shed. Emotions were high. Tissues were passed around. Rather than focusing on their outward appearance, each athlete focused on their inner journey. It was magical. Step 1! Competitors actually changed how they compared themselves to one another and Instead became true cheerleaders & friends.
Recognizing the value in this, we continued on our quest, aligning with others and learning from more of some of the world’s best.
The Rethink FIT Social Initiative, while my baby, is also a collaborative effort where each “voice” helps “unleash” superheroes.
Meaning people can step up to their own plate and take charge of this initiative in their own way. It is other people’s wisdom, creations and messages, beyond just mine. However, I am available to assist in the ways I can.
My hope is that communities everywhere can be healthfully guided. I believe those with lived experiences, learned lessons and fit-advancing and mind-enhancing discoveries can truly help others see what it feels like to be even more happy, confident and fulfilled than ever before (regardless of circumstance)
To help people unleash their supehero, we offer Tuning In as a platform to strategically connect people with prizes and publicity to make their voices heard, wisdoms known, products experienced, creations discovered and innovations vet.
I also sit on the Board of Advisors for The Social Universe (TSU), Display Social, now Infinite Reality, Inc Metaverse. In my earlier life I also oversaw the fan clubs for 2 high profile WWF wrestlers.
Much gratitude to Andrea Ritter, Amber Routten-Mitchel who were instrumental in the launch of the magazine series. Also, to Kerrie Lee Brown!
Tuning IN with Jeff… and sometimes Mindy is a platform for pros (experts, specialists, innovators, artists & thought leaders) to share their wisdom, insights, inspiration and creations.
Our hope is that their wisdom, lived experiences and passion-fuelled messages educate, entertain, enlighten and empower our listeners.
Each episode includes an Action Step to help those who are Tuning In to become even happier and more healthful, confident, self-loving and fulfilled.
Tuning IN with Jeff… and sometimes Mindy is your opportunity to tune in to others so as to tune in to yourself: inside and out, head to toe, mind to heart, heart to dreams. 💪💖👊
Being FIT goes beyond strength and appearance. It requires we TAKE ACTION for our mental, emotional, spiritual, functional and social selves too. Doing so helps you transform from your ordinary (where you are right now) to your extraordinary:
This initiative is a collaborative effort amongst passion-fuelled, purpose-driven and innovative individuals who want to make a difference.
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